Kutak Rock recently represented Printfection, an advanced enterprise swag management platform, in its equity sale to Custom Ink, the leader in custom apparel and accessories for companies, groups and organizations. 

Founded by Casey Schorr and Kevin Materi in 2004 while they were students at the University of Denver, Printfection’s innovative platform is used by major companies to create, store, manage, track, and distribute custom swag and gifts. In 2014, the company pivoted from custom online apparel to an innovative subscription model that provided ongoing swag management services to its customers.

Since then, it has continued to build new functionality into the platform, including real-time inventory management, on-demand global distribution, gift kitting, marketing giveaways, customer rewards, team member swag, and incentives for qualified leads.

Kutak Rock partner Tori Donovan advised Printfection on the transaction. She was assisted by partners Michael Bydalek, Kasey Cappellano, Pierce Hunter and Michelle Ueding, and associates Jennifer Bandeen, Ryan Calley, Sevawn Foster Holt, William Swartzwelder and Chase Waters. Teresa Ciacco and Deanna Metzinger provided paralegal support.

With more than 45 attorneys, Kutak Rock’s national M&A practice group has built a solid reputation as a leader in middle market M&A transactions. Kutak Rock’s experience includes representing buyers, sellers and private equity groups in domestic and cross-border transactions.