Kutak Rock recently represented Movista, Inc. of Bentonville, Arkansas in the acquisition of South49 Solutions, Inc., a retail technology provider in Sterling, Virginia that does business under the trade name “Natural Insight.” The transaction took the form of a reverse triangular cash merger.

Movista, Inc. is a mobile software platform company providing field employee management solutions for all levels of employers in the retail supply chain industry. Natural Insight provides a competing product in the industry. The deal brings together two of the largest domain leaders in retail execution technology, consolidating the marketplace. The merged company’s headquarters will remain at Movista’s Bentonville office with satellite offices in Sterling, Va., Kansas City, Mo. And Grand Rapids, Mich. 

Kutak Rock partner Watt Gregory advised Movista, Inc. on the transaction. He was assisted by partner Bryan Stanley and associates Tim Harper, Sevawn Foster Holt and Pierce Hunter.

With more than 45 attorneys, Kutak Rock’s national M&A group has built a solid reputation as a leader in Middle Market M&A and recently completed $2.8 billion (dollar value) in deals (2017-2018). Kutak Rock’s experience includes representing buyers, sellers and private equity groups in domestic and cross-border transactions.