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Daniel N. Bruce


Daniel helps clients develop, protect and exploit brands and material subject to copyright protection. He works with clients to determine how best to build rights, and to implement and execute supporting processes. He helps with licensing, and when necessary he helps enforce trademark, copyright and related rights against unauthorized uses.

Daniel regularly gives trademark use and registrability opinions, sees trademarks through to federal registration, and compels third parties not to infringe clients’ marks. He also drafts and negotiates agreements that grant rights to use or own trademarks and other intellectual property, and that allocate legal and business risks.

Daniel is well versed in the laws and principles of fair competition and enjoys advising clients about how best to compete in today’s marketplace. For example, he played an integral role when a leading retailer revamped its trademark clearance process and developed policies to equip its marketing teams to make proper and effective use of social media. Daniel also enjoys helping clients decide and efficiently execute the best plans to prevent or stop any misuse of their intellectual property.

Complementary to his trademark practice, Daniel advises clients about creating, using and protecting material subject to copyright protection. He has counseled clients regarding a variety of artistic works including sculptures, graphic works, and children’s books, and has substantial experience advising clients in matters involving the use and ownership of technology. In particular, Daniel has detailed knowledge about popular software license agreements that are often labeled “free” or “open source," and has helped clients develop and implement policies and procedures for use of software licensed under terms that cannot be negotiated and that restrict software use in many unique ways.