Kutak Rock recently represented Circana, a leader in market research, in its acquisition of Golf Datatech, a market research firm specializing in the golf industry. This acquisition aims to enhance Circana’s sports tracking business by integrating Golf Datatech’s data assets and expert team into Circana’s existing capabilities. The transaction closed on January 31, 2024.

Circana is a leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, it provides clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth.

Golf Datatech, LLC, established in 1995, tracks and delivers insights into golf retail sales, inventory, pricing, distribution, and consumer behavior across the U.S., U.K., Sweden, France, and Germany.

Partners Lisa Sarver and Caitlin Gustafson advised Circana on the transaction.

With more than 50 attorneys, Kutak Rock’s national M&A practice group has built its reputation as a leader in middle-market M&A transactions. The group’s experience includes representing buyers, sellers, and private equity groups in domestic and cross-border transactions. Kutak Rock is recognized as one of only 32 law firms trusted most for M&A by The BTI M&A Outlook 2022 report.