Daniel N. Bruce

(402) 231-8849
(402) 346-1148 Fax

Mr. Bruce is a member of the firm’s corporate department and Intellectual Property and Information Technology Group. His practice centers on trademarks and focuses on counseling clients how best to develop, maintain and protect their intellectual property and compete effectively while deliberately managing risk. Mr. Bruce regularly gives trademark use and registrability opinions, sees trademarks through to federal registration, and compels third parties not to infringe clients’ marks. Mr. Bruce also drafts and negotiates agreements that grant rights to use or own trademarks and other intellectual property, and that allocate legal and business risks.

Mr. Bruce is well versed in the laws and principles of fair competition and enjoys advising clients about how best to compete in today’s marketplace. For example, he played an integral role when a leading retailer revamped its trademark clearance process and developed policies to equip its marketing teams to make proper and effective use of social media. Mr. Bruce also enjoys helping clients decide and efficiently execute the best plans to prevent or stop any misuse of their intellectual property.

Complementary to his trademark practice, Mr. Bruce advises clients about creating, using and protecting material subject to copyright protection. He has counseled clients regarding a variety of artistic works including sculptures, graphic works, and children’s books, and has substantial experience advising clients in matters involving the use and ownership of technology. In particular, Mr. Bruce has detailed knowledge about popular software license agreements that are often labeled “free” or “open source," and has helped clients develop and implement policies and procedures for use of software licensed under terms that cannot be negotiated and that restrict software use in many unique ways.